Why non-profit & governmental entities?
Although The MODE is a marketing standard, the straightforward and practical skills it offers can also cater to the needs of selected non-profits to help themselves, and fit those governmental entities whose job is to support SMEs locally.
Why non-profit organizations?
Despite the legal denomination of an official “Non-profit”, this sector is often associated with social marketing initiatives to get sufficient funds and reach a little closer to its vision. Being a non-profit means that the organization is used to being subject to government regulations. Furthermore, given that a non-profit rarely involves sales and marketing positions, a common need is to adopt suitable best management practices from the for-profit sector. The motto of non-profits is to be able “to do more with less”: more exposure with less expenses, more volunteers with less payroll, more funding with less effort.
The modus operandi that respects regulation along with the “do more with less” motto makes The MODE marketing standard useful for non-profit organizations.
See the learning catalogue.
Why Government ministries and agencies?
Whatever is the exact title of the governmental ministry responsible for the economy, it includes an offer which takes care of the small and medium business sector. In many countries, the responsibility of this administration includes the promotion and support of entrepreneurship and new ventures. Because the SMB sector comprises around 90 percent of all business entities in any economy, the government is involved, whether by facilitating funding, face-to-face consulting, or providing access to business consultation. Local selected business players such as banks, accredited consultants and training centers make it possible to execute the governmental directives.
The MODE is a standardized set of tools to allow SMBs to gain marketing skills – a system. Such a validated skill package can be easier for an overruling entity, such as a governmental ministry or agency, to deliver to its end users, the local SMBs.
See the face-to-face learning solutions.