Why business schools?
The MODE is a marketing standard that has been validated by some 5,000 international business students so far. These were, and continue to be Danny‘s students, studying one of the marketing-related courses in some 30 business schools [link to a pdf] in 9 countries.
Why business school students?
Because this is a market that Danny has been exposed for over 20 years, as a lecturer and Instructional Practitioner Faculty, and is familiar with its needs. Business schools is where private or public education is offered and quality education is demanded. Demonstrated by Danny’s own Master and MBA students, a business school is an academic milieu where future practitioners – managers and entrepreneurs – develop their professional attitude.
In education we trust
In that same meeting point in class, educators of all levels serve as the mediators of trust and knowledge. Together with selected colleagues, Danny is proud to be one of those lecturers who continue to make a change and who deviate from the old and well known books. In class, groups of students are accompanied in the process of creating a standardized marketing plan for an existing business – mainly a small or medium-sized one. The learning catalogue definitely helps.