Our declaration – our delivery
A manifesto is a public declaration of intentions and motives that usually promotes a new idea, with the goal of enhancing and improving the idea.
“We declare that the barriers for improving business performance and updating business education must be lowered in favor of practitioners involved in any micro, small or medium-sized business (SMB) and business students, accordingly.”
And it continues:
“As marketing consultants and educators, our solution for facilitating performance (Do, then learn) and spreading know-how to future business stakeholders (Learn, then do) would be by implementing a marketing management standard.”
Our key values
Reactiveness: Challenge the discipline of marketing by further enhancing professionalism.
Innovation: Innovate the way people learn and teach marketing.
Exchange: Share trustworthy and original knowledge, online and face-to-face – because the more you give the more you get in return.
Learning: Believe in continuous learning as a way of living.
Welcome to the marketing standard called “The MODE“, where big intentions touch many micro, small or medium-sized business (SMB) practitioners. Find out why SMBs and business schools are at the center of our declaration.
Disclaimer: The MODE is the copyrighted name of a marketing management standard to improve business performance and empower marketing know-how with special attention to SMB practitioners and business students. The MODE – doing your marketing more effectively.