The Mode

Doing marketing more effectively

 

The MODE is a name of a promising organized model in a discipline that is known for lacking standards – welcome to marketing management, and more specifically; to the mode of doing your marketing more effectively.

Originally, referred to as “Danny‘s Model”, “The MODE” represents a popular way of doing and learning marketing more effectively. Its next transformation, already under development, is an app.

The MODE, an abbreviation of Marketing On-Demand Effectiveness, is the name of a marketing management standard that is part of a discipline in which there are no agreed managerial norms.

To give life to this standard, a one-page outline is not enough. Therefore, we have developed a gradual process with innovative learning solutions, including a glossary, a series of short lectures and mini-courses, and full courses – online and face-to-face. Our manifesto declares that the proposed standard aims to facilitate business performance. It is referred to as “Do, then learn”. It also serves to update business education, which is referred to as “Learn, then do”. The bottom line, however, is to create a working marketing plan.

We wanted to balance between the “doing” part of improving business performance and the “learning” part of updating business education. To that end, we had to find the best answer to the question: for whom is The MODE most useful? Whose needs might be met by following this standard?

Tagline: The MODE – Doing your marketing more effectively