Building-blocks lectures
The building blocks of applying marketing
Sand > concrete > block > wall > structure
B110 Marketing starts with the news (North-East-West-South)
B120 Market analysis, not to be confused with marketing analysis
B130 Direct competitive analysis, a “quali-quanti” blended approach
B140 Practically, who do we sell to – putting outdated theories behind
B150 What we sell – introducing the offer-mix wisdom
B160 How to promote best what we sell – introducing promotion-mix, or “promix”
B170 Many heard about SWOT – SoWhat?
B180 Being able to handle clients’ perceptions is what marketers do, but how
B210 Getting the strategy right before getting the right strategy – understand what many don’t
B220 Developing a value proposition – simple it is, obvious it’s not
B280 Being on top of marketing figures: conducting a sales forecast and a marketing budget
B320 Selecting successful promotional activities = managing marketing at its best
B350 Adjusted from other disciplines: How to manage marketing projects
B400 Measuring marketing results – this is what managing is all about
