One-page outline

A one-pager that unveils the simplicity of achieving a working marketing plan

 

The one-page outline represents the table of contents for an ideal marketing plan – the main management tool in the service of marketers. It not only mirrors “The MODE” standard in a simple one pager, but also serves as a best management practice. It was developed over the years based on the contribution of thousands of SMB stakeholders and international business students.

This easy-to-use checklist is made of four sections, each headed by one word: Analysis – Objectives – Actions – Results. When it is effectively managed, the four-word process can provide a professional solution to any marketing challenge.

This is the essence of The MODE – “doing your marketing more effectively.”

The closing section in this one-pager is 4.4, standing for “Criteria of success – what to measure?” – which reminds practitioners the bottom line of this outline is to improve business performance.